Seven Practical Reasons to Trademark Your Brand
Your brand matters. After all, your brand is WHO you're, WHAT you are doing, and WHY you are doing it. Remember - people are loyal to brands, not products.
Trademarks protect brands. they're the inspiration of each successful brand. That's why it's important to trademark your brand.
The single best thanks to protecting your brand are with a Federal trademark.
Here are seven practical reasons why you would like to urge a Federal trademark for your brand.
You'll Enjoy Enhanced Protection on Social Media
You'll Enjoy Enhanced Protection on the online
You'll Have Access to Brand Registries Like Amazon's Brand Registry
You'll be ready to Invest in Your Brand confidently
You'll Stand call at a Crowd With the ®
You'll Enjoy Better Social Media Results
You'll Enjoy Some Instant Credibility
Bonus Reason: You'll Make Your Marketing Easier and fewer Expensive
Reason #1 to Trademark Your Brand - You'll Enjoy Enhanced Protection on Social Media
Social media services like Facebook, Instagram, and Twitter have policies in situ to guard brands against abuse - as long as you'll establish ownership. A Federal trademark makes establishing ownership a mere formality.
Reason #2 to Trademark Your Brand - You'll Enjoy Enhanced Protection on the online
A trademark is a prerogative to use your name or logo. this suggests you are the just one who can use it in your industry. once you secure a website that has your trademark, all of the legal protections and presumptions that accompany Federal trademarks apply to your web address.
Reason #3 to Trademark Your Brand - you will have Access to Brand Registries Like Amazon's Brand Registry
The Amazon Brand Registry is a crucial and powerful brand protection tool. once you enroll, Amazon will search for and stop trademark violations. Amazon's Brand Registry is restricted to Federal trademarks, however.
Reason #4 to Trademark Your Brand - You'll Invest in Your Brand confidently
Trademarking your brand gives you the exclusive and nationwide right to use it for your brand. this suggests you will not risk having to rebrand. So, you'll confidently invest in your website, business cards, and marketing.
Reason #5 to Trademark Your Brand - You'll Stand call at a Crowd With the ®
Only owners of Federally registered trademarks are legally permitted to use the ® sign. This symbol is an attention grabber, in both the offline and online worlds.
Reason #6 to Trademark Your Brand - You'll Enjoy Better Social Media Results
Customers are searching, tagging, and commenting on brands using Facebook, Twitter, and Instagram quite ever. A memorable trademark translates into greater visibility, which translates into higher rankings that bring more traffic, more customers, and more brand recognition.
Reason #7 to Trademark Your Brand - You'll Enjoy Some Instant Credibility
Only Federal trademark registration gives you the right to use the ® symbol, which tells the planet that you simply take your business and brand seriously. Plus, the ® has been shown to validate the arrogance your customers want to possess in you. Every company (young or old) can do with some instant credibility, right?
Bonus Reason: You'll Make Your Marketing Easier and fewer Expensive
Science confirms that humans are hardwired to process information visually. Studies have shown that humans have evolved to receive 90% of all information visually. That's "a picture is worth a 1000 words" and why trademarks matter. they're the only best thanks to incorporate visual marketing in both the web and offline worlds.
Why wouldn't you protect your good name and hard work?
Building a business that proudly offers quality products takes enormous amounts of diligence, dedication, and courage. The effective branding of these products also takes valuable time and creativity. Doesn't it just seem right to guard that effort and investment? in any case, consider the sales you would possibly lose if another company opened using your same name.Plus, rebranding is going to be expensive
At some point, you would possibly face a challenge from a competitor over your brand. If you do not take the required steps to clear and register your trademarks, you'll end up during a battle that you simply don't need to fight. Rebranding may be a nightmare that will be avoided by thinking ahead and acting earlier instead of later.
In the end, it comes right down to this:
If you're serious about your business and your brand, then you would like to guard them. Federal trademark registration is that the single best thanks to doing this.
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